If you struggle with identity management and the user sign-in experience for your consumer applications and websites Azure AD B2C is a new service to help you to reliably and securely maintain user accounts for your B2C apps. Watch the show as lead engineer Alex Simons walks through the tech behind the scenes that makes it all possible and how you can quickly: Connect your existing Web and mobile apps; allow your users to sign-in with social network accounts; configure the service and scale your app to reach millions of consumers globally. 

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