With the motive to increasing its outreach to more ecosystems, Microsoft recently acquired Flipgrid, a social education app that utilizes short video clips to create collaborative lesson plans. The Minneapolis-based start-up, which began life as Vidku, has had strong growth for an experience that has been alternatively described as Instagram and Snapchat for the classroom. Early last year, it reported an 800 percent year-over-year growth in teacher accounts. With the plan of expanding its outreach to the education market, which is currently dominated by Google with its Chromebook category. To increase its eminent market presence, Microsoft, in last May launched an educational variant of Windows 10.
Foreseeing the increase in social learning platform, Microsoft is aiming towards nurturing and producing a better experience with Flipgrid as part of its family, benefiting students and teachers everywhere. With the aim of to empower every person and organization to achieve more, the Redmond giant has recently incorporated the app into Microsoft Teams in Office 365 for Education.With plans to making the app free for schools with its Office 36 Education offering, it would be providing the education sector with a very varied scope of learning making it easy for schools to utilize the software. Microsoft sees Flipgrid as an effective tools to help teachers and students build social emotional skills beyond traditional curriculum. Not disclosing the terms of the deal, Microsoft is looking forward to productive content delivery in education sector.