Competitive esports organization Cloud9, fields 14 teams across 12 of the most popular esports. To give its teams an edge over opponents, Cloud9 has brought in data scientists and embraced the power of cloud computing with Microsoft Azure. Also, with data tools like Microsoft Power BI, Cloud9 can save time and give its players, coaches, and executives meaningful insights into individual and team performance. These insights help Cloud9 up level the competition, which simultaneously boosts its profile and the popularity of esports.

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