See how Southern Company, an American gas and electric utility firm, is evaluating Azure Synapse to make it easier to share anonymized data with their analytics partners, and also to strengthen their capabilities to do analytics in-house. Host Jeremy Chapman speaks with Greg Floyd, Enterprise Architect Specialist at Southern Company, to share how Azure Synapse optimizes data transformation without giving away personal information, and simplifies the solution by reducing the number of overlapping technologies. If you are new to Azure Synapse, it's Microsoft's limitless analytics platform that brings enterprise data warehousing and big data processing together into a single service, removing the traditional constraints for analyzing data of all shapes and sizes. 

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