To handle a million futbol questions at any given moment, LaLiga built their analytics-rich, fan-engagement platform on Azure. Take a look at what goes into designing a platform that supports millions of queries simultaneously through a virtual assistant accessible on a user's preferred device and channel. 

Join Chief Innovation Officer Minerva Santana from LaLiga as she answers these questions.

• How to capture and respond to substantial queries efficiently? 

• How are queries dealt with during a live match? 

• How to solve for BOT comprehension of dialects, misspellings and mispronunciations? • How to retrain a BOT to answer questions correctly in the future?

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